MS Build 2025: The new interaction platform
23 May 2025
Last year when I was listening to MS Build 2024 and I must admit a lot of it was so technical and so focused on foundation that I wasn't very excited. It was a bit like swimming through the mud. Technology changes daily and although this continued with big changes, it was still the cement of the foundation.
This year listening to MS Build 2025 reality struck a huge "Wow" for me, there really are huge changes that solve real needs and frustrations.
Across the global customer engagement landscape, AI "prompts" are redefining how professionals can engage with customer data. As someone who has implemented Microsoft Dynamics 365 CE across diverse markets, I’ve seen firsthand how organizations are balancing innovation with responsibility. There are data initiatives, privacy alignment, balancing access and overall talking about how to use these new tools while people are using them.
The opportunity is substantial: "according to IDC, organizations that integrate AI into their customer engagement workflows are improving customer lifetime value by 25% on average, while reducing time spent on administrative tasks by up to 40%. These gains aren’t just about efficiency—they’re about accessibility."
For UI/UX designers and solution architects of "heartbeat applications", such as business applications that manage a huge asset pool of critical information, the focus is shifting to building interactive and collaborative access. This evolution doesn’t mean abandoning control—it means creating interfaces that surface the right data at the right time to the right person, without overwhelming the person. It also means building transparency into AI suggestions, so users understand why a recommendation was made. The way we interact with systems is changing and it is changing fast.
As technologist, bridging the gap between business think and technology think, this is not an unusual ask. It is extremely exciting to be able to learn and interact with the software we have long championed AND training and learning curves are reduced.
One of my favorite tips for anyone diving into learning AI, is to use AI to learn AI. Ask your favorite AI tool how to write the best prompt or ask AI to build out a training plan for you using your favorite way to learn. The options are endless.