OR are your business applications working for you?
Once upon a time, when I was in Enterprise Sales, I had to manage hundreds of different companies and thousands of different contacts. At the ring of a phone call, I needed to know not only who was calling with more context than their "name", but also who they knew, who they respected, who influenced their decision making, who they didn't like. I needed to know when their budget renewed and how the current climate impacted that budget. I needed to know what frustrated them and what was available that they might not know about or who was available that could create a win/win.
I was also finding out new tidbits of information on an ongoing basis that was easy to forget.
The world is small.
I would go to a conference or local user group meeting, and I would meet someone who knew someone who I knew. They were at the same company, on the same baseball team or had recently published an article that everyone was talking about.
I could keep track of the hundreds of companies (or a few hundred), but when I started adding in the hundreds of contacts associated with those companies. I just couldn't do it.
As such I focused my career on technologies that could make my job easier, and I selected Microsoft Dynamics 365 Customer Engagement and the Power Platform.
Here we are a few (okay more than a few) years later and I continue to still see that technology need at many companies. People using Outlook and Excel to try to remember the tiny details and to meet the goals that they need to meet. At one point you could go to a conference twice a year and get a good refresh. Yes, LinkedIn offers the alerts on who has changed jobs, but do you really have a great system that can show you your world and how it intermixes with the companies you work with?
All of that great organic data that drips in here and there from just living your passion or from just making a living. (hopefully they are the same for you) Do you really know?
PS: The above drawing took me less than 2 minutes to create. Waffle on that one ;)