As customer brains filter out the noise and try to jump on the moving train to tap into AI, there are still deep needs to align the foundation for future greatness.
One of the biggest areas of opportunity is in diving into cleaning up the house.
Consider:
Do you have a unique way to understand that a company and/or a contact within the data that you manage is the same company or the same contact? This seems to be such a simple concept, but I suspect that more than one reader has pain in this area.
There are now a number of third-party ISVs (Independent Software Vendors) who are offering deduplication tools for the Microsoft Dynamics 365 Customer Engagement Dataverse.
These vendors can either extend or use what is available out of the box with the Power Platform or use other toolsets in building out their offerings. Finding duplicates is not necessarily the business or technical challenge. The challenge comes when you need to decide what needs to be done with a set of duplicate records.
If the records have no children, then an easy merge. A user can pick field, by field, the most accurate data and the out of the box tools will inactivate the secondary record. Perfect fix!
But if records have numerous child and grandchild records the use of merge can make things a bit messy and more intelligence is needed to rearrange the hierarchies and spiderwebs of related data.
What are your favorite ways to de-duplicate data?