If you are a senior sales executive, you know how to sell.
- You can close,
- you are organized,
- you have a full sales pipeline and sales funnel,
- e-mail is prioritized and
- you are rocking your world.
Where would AI tools such as Copilot make a difference?
We have access to the Sales 101 use cases for AI.
- Summarize my activities for or with a prospect
- extract data from the last 3 months from all channels of communication with the key prospect contacts (e-mail, teams, chat, channels, groups, etc.)
- Let me know if I have not followed up in the last 6 months on a subset of prospects
- and so many more.
BUT what about the more sophisticated needs for that senior experienced sales expert?
- What strategies do you use to identify the best fit prospects and most profitable opportunities for your industry niche?
Do your sales executives spend trolling time? Rather than closing time?
The sales executive -> I use a combination of research and data analytics. First, I create a customer profile based on the demographic information I have access to. Then, I use data analysis tools to identify buying patterns and trends in order to better target my outreach efforts. Finally, I leverage social media platforms like LinkedIn, Facebook, and Twitter to get more real-time sentiment and understanding. I also really appreciate having recent articles where my prospect and/or their parent account has been represented, presented or perhaps was a contributor.
- How do you communicate accurate and predictive forecasting information on your prospects to sales management and to the executive management team?
Do your senior sales executive have to take valuable selling time to have management meetings or worse, repetitive management meetings? or can management easily understand the predictive analytics, the forecasts and the detailed information from data that sales team members capture?
"In my current role as a senior sales executive, I ensure effective communication between the sales team and management by setting up regular meetings between the two groups to discuss progress and any issues that have arisen. I also make sure that our daily check-ins are productive by having the sales team provide detailed updates and discussing any potential roadblocks. Additionally, I compile weekly reports to provide management with an overview of the team’s performance. This system has been effective in helping the team stay on track and identifying areas of improvement.”
When you really want to know how to make a difference using "AI" in the world of a "Role" consider looking at the top 20 Interview questions that senior and experienced resources answer.
20 Interview Questions Every Senior Sales Executive Must Be Able To Answer - InterviewPrep