Dynamics 365 Relationship Sales and LinkedIn's Sales Navigator
09 September 2019
One of the huge shifts and benefits for a sales person is when technology gets aligned so that keeping data current falls to the most logical location. Consider for instances a prospects name, company and job title. A shift is when this information is kept current by that specific prospect rather than the sales person following that prospect. The prospect updates their name, role and company information because it is beneficial to the work that they are doing. The sales person who has a relationship with this person, or who is following them, can then be a straight consumer of data managed by a logical source.
Now this isn't perfect .. not everyone updates their information even with the power of a product such as LinkedIn and Sales Navigator so technology still needs to take another step in validating that the data is current. A futuristic option on this will be when AI technologies can tap into larger or the largest data repositories and filter out what they need to validate a person's name, role and company. If we take this one step further we add address, telephone numbers, historical information.
Data exists, we can purchase this data, but we are not quite to the point where the data on a person is 100% transparent when we need it AND there are many reasons why this also sends chills up many a spine.
If we circle back to what is happening in the world of Microsoft Dynamics 365 for Sales we find that Relationship Sales is a combination of the knowledge within LinkedIn and the Power of the Dynamics 365 platform.
Unifying the best of both worlds to further empower the business sales teams. It also uses AI Technology in addition to the combination of data. This takes this one step further.