Microsoft Dynamics CRM or Salesforce? A question faced by business leaders
20 May 2015
Microsoft Dynamics CRM or Salesforce? A question faced by business leaders thinking about the heartbeat of their company. They want to take what they think is the easy road and grab onto a package that perhaps has a ton of buzz, is sexy or one of their peer firms use or maybe they don't want to consider all the value that services brings to the transformation. Microsoft Dynamics CRM soars with an excellent services consulting team. Technology + People + Process ....
Why? Because there is so much choice! AND choice requires decisions and decision means a tighter fit for your way of doing business and a competitive edge in the marketplace.
Believe it or Not when it comes to CRM, it is not just the application. Nor the bells or the whistles, or the backend database, it is about a partnership with the vendor and the services provider AND all the great technologies. A partner who is going to be with you through many years of growth.
Recently I saw a great blog post about great companies switching away from Salesforce to Dynamics CRM.
As quoted in the article
"While each of these companies have unique customer engagement needs, they all have some things in common: the need for increased productivity, the desire to engage more deeply and consistently with their customers, and faster time to value."
So as you consider your options, consider how much choice and at what price. For in today's world there is so much want and even more need for flexibility and options despite how overwhelming they can sometimes be.
- Tablet Access
- Mobile Access (Windows, Apple, Android)
- Web Access
- On Premise options
- Outlook (integration and distributed processing)
- PowerBI (and Power Pivot, Power ...)
- Excel (Input and Output, with Dynamic Security)
- Word (mail merge integration)
- Cortana (Voice to CRM)
- Kinect (For those really into the cutting edge working with services)
- Did I mention? Microsoft Social Engagement and analytics
- Dynamics Marketing (The Enterprise CMO application)
- Advanced KBA and Services Management (Socially enabled tweets to case)
- Document Management (SharePoint integration)
- Yammer (Internal Social, integrated groups to accounts)
- Lync or Skype (presence enabled OOB and click to call)
- Call Center Unified Service Desk (USD)
and a large database of solutions that meet needs that use to require custom everything such as compliance tracking, verification, facilities management, scheduling, and I can go on.
I can't believe that after 10 years of working with this product I am still continually finding great things to love about it.
Yes, it is not perfect, but then that is what requests via CONNECT to the product team are all about and with major upgrades coming out faster and faster. I get more excited every day not only about all that is currently available, but the proven pattern of growth from Microsoft and The Dynamics CRM teams.