Clients want to purchase a software package that has absolutely everything they need all nicely bundle in a shiny box, but the reality is that each client's business process has many unique variables.

In order to meet all the unique needs of clients Microsoft has built not only a product with a ton of features (#msdyncrm), but also with a framework for development (stick within the framework and upgrades and updates go fairly smoothly). So what have the great partners in the field done?

They have built additional modules, utilites, full products and even feature sets for purchase that click into Dynamics CRM.