Walk down the street

Make notes on which companies on your block would be great customer fits for your business.

Now add these to your Dynamics CRM system, check out their company websites, learn a bit more about them. Use the search engines.  I bet there are a few key contacts that you see every morning at the coffee shop. You might even ride up the elevator with someone who might take you weeks to get an appointment with using the traditional methods. Just take some baby steps. Eye contact, an unexpected hello?

Opening doors sometimes takes a bit of leg work, but if you focus on win/win and you truely care about great fits amazing traction can occur and the benefits overflow for all involved.