"Sharpening the Saw" Stephen Covey
CRM Industry News and Cloud Debates

Bit by the Dynamics CRM 2011 Marketing Bug? Read this First

Microsoft Dynamics CRM 2011 has been released now both as an Online offering and as an OnPremise offering.

The buzz from the field is that the product is packed with 500+ new features and a ton of new options with regards to customization and after working with the product I have to agree. The team is offering some incredible power and flexibility while still maintaining all that is great in v4.0.

Power however comes with a price. As partners and customers across the world learned in Dynamics CRM v3.0 and v4.0 if you don't take the time to understand then it is easy to dig your own hole of frustration.

So how can this be avoided by those just getting interested? Particularly given that 2011 offers even more!!

Here are five key steps to getting off on the right foot!

1) Take baby steps and small bites, grow with the product 

2) At a minimum READ the installation guide twice (OnPremise)

3) Remember, just because it is easy to configure and customize doesn't mean you know the best way to configure and customize. Tap into experience.

4) Good "CRM" partners have already invested in the basics and offer those as part of every project (why pay to rebuild these, just for the learning exercise? There are better ways)

5) Senior .NET developers who don't know XRM/CRM still have a lot to learn when it comes to thinking XRM. Junior XRM/CRM developers still have a lot to learn when it comes to thinking .NET

           and as a little bit of extra - Item 6

6) Many of the features within Dynamics CRM are version 4.0! but some are v1.0 - set proper expectations when utilizing a specific feature set.

Comments