I have been keeping an eye on what some of the third party vendors have been doing that run parallel or within the world of customer relationship management software. 

Take for instance HOOVERS - For anyone in sales, Hoovers is one of those resources that at some point over the life time of their career they have probably had access to it. A wealth of core information on public companies to support the Enterprise sales effort.

Well Hoovers has been busy and is now offering both touch points of import/export on key company information from Hoovers to Dynamics CRM and the ability to serve up the Hoovers information in the Dynamics CRM Resource center.

To read about what is new with Hoovers take a browse at some of their new white papers - Oh and before you roll your eyes and think now how much more is that going to cost me.. If you are already a Hoover's client you might be very pleasantly surprised ! Now that is what I call customer service - new value add without new value add prices.