The battle continues as Microsoft dives into branding what they have had for a number of years. xRM, both a development platform and a CRM Application.
Can you using Microsoft Dynamics CRM without writing one line of code? Oh definitely!
If you write code are you strapped into a box limiting the tools you use and the creative juices so often found in the 20 year programming veterans? Definitely NOT!
Are their competing products with different zing? or the same xRM concept? Of course.
So why Microsoft? One simple word: Choice
Choice of partner
Choice of where you place and manage the actual software
Choise of where you put the data
Choice of internal staff with skills that can be utilized as it applies to the platform
and the list can go on ...