We intermingling the term xRM and CRM when talking about Microsoft Dynamics CRM, but in all reality the name is talking about exactly the same product. A product that can be customized, configured and eXtended.
Changes DO NOT require a developer, but a developer can add an entirely different option set and layer to your already powerful application. The system is built to be configured or extended or both. Developers who work within the defined methodology are also treated by upgrades and updates seemlessly keeping the base option current and in this really fast paced world this is a real PLUS for businesses.
So what is xRM, really?
Here is one example of Dynamics CRM meeting a very different type of need outside your typical Sales, Marketing and Service.
Constitute Relationship Management