Now that it is the holiday season and everyone is distracted with high stress, extra after work errands (or lunch time runs to the local toy store) perhaps utilizing your CRM system is not top of mind.
there are a number of different opportunities that are not present (or presents) at other times of the year.
Take for instance sending out holiday cards (either electronically or via a hand written note) an address is needed (e-mail or postal) and what better time to confirm that all your addresses are correct then right before sending out a caring thought.
There is also the tracking that you sent something, as there is nothing more embarressing (or perhaps more business limiting) then sending the same card to the same person twice. You definitely want to complete and activity once you get those messages out to your audience. Lastly well how about those great responses or the people who send you a gift or card who you did not send a gift or card to!! A thank you note, a reach out or even simply adding them to your list for next year.
CRM is not just about management or BOD statistics, it really is about helping you to be more organized, more connected or simply a bit kinder because you can remember the small details a bit better.